“More and more, post facilities like Magic Box Editorial are finding it necessary to connect and collaborate with media professionals everywhere, regardless of where in the world they are located,” stated Chris Gahagan, senior vice president of Products and Technology at Avid. By implementing a complete end-to-end Avid solution built upon the Avid MediaCentral platform, Magic Box gained the powerful, integrated, and collaborative workflows they needed to deliver high-quality, engaging content. The production company behind Rent or Buy is located in Los Angeles, CA, so Magic Box Editorial needed a post workflow that would enable close collaboration across long distances. The popular HGTV series Rent or Buy follows first-time homeowners around the country as they weigh pros and cons for different properties, and decide whether to rent or buy. By implementing the MediaCentral Platform, the industry’s most open, extensible, and customizable common services platform, Magic Box is able to streamline editorial workflows, facilitate remote collaboration between contributors, and deliver the high-quality content that today’s sophisticated audiences demand. Avid MediaCentral Platform Gives Magic Box Editorial a Fast, Efficient Workflow for HGTV Series Rent or BuyĮnd-to-end workflow based upon the Avid Everywhere strategic vision helps post facility streamline production, enhance collaboration, and deliver high-quality content for HGTV.Īvid® ( OTC: AVID) today announced that Magic Box Editorial, a cutting-edge post-production facility located in Nashville, USA, is using the Avid MediaCentral Platform, along with technology inspired by the Avid Everywhere™ strategic vision, to create the popular HGTV series Rent or Buy.
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